The Polaroid Now+ is an instant camera with modern features. It was introduced in summer 2021 by the Polaroid successor (formerly known as The Impossible Project). It is a slightly expanded version of the Polaroid Now. In 2023, the Polaroid Now+ Gen 2, a revised version with a USB-C port, was presented.
Design
The Now+ follows the iconic Polaroid design with rounded corners. The form factor is reminiscent of the old Polaroid Onestep models. It was sold in black, blue-grey and white.
Functions
The Now+ offers a variety of functions for creative photography. In addition to the program automatic for simple snapshots, the manual mode allows you to individually adjust the aperture and shutter speed. The double exposure function allows two images to be overlaid for artistic effects. Autofocus ensures sharp images, while exposure compensation allows you to fine-tune brightness.
The camera has an integrated flash, a self-timer and a connection for a tripod. There are also lens filters for the instant camera.
Films for the instant camera
The Now+ is compatible with Polaroid i-Type and 600 films. I-Type films are specially developed for modern Polaroid cameras and offer high image quality with vibrant colors and a characteristic retro look. 600 films are the classic Polaroid films and offer a unique vintage charm.
The current color film for the camera is Polaroid Color Film for i-Type*. For black and white photos there is the Polaroid B&W Film for i-Type*. One pack contains a film cassette for eight pictures.
App functionality
The Now+ can be connected to the Polaroid app via Bluetooth. The app significantly expands the creative possibilities of the camera. It allows you to control the camera remotely, create double exposures and add creative effects such as light painting. The shutter speed and aperture can also be set very precisely. The app is available for Android and iOS.
Technical datasheet
| Attribute | Specification |
|---|---|
| Type of Camera | Instant camera |
| Film format | I-Type, Typ 600 |
| Film transport | Automatic |
| Film transport mechanism | Motor |
| Picture format | 79 mm x 79 mm |
| Focal length | 102 mm |
| Widest aperture | f/11 |
| Minimum focus distance | 40 cm / 1.312 ft |
| Focus | Autofocus |
| Exposure times | 1/200 second to 30 seconds, Bulb |
| Bulb mode | Yes |
| Light meter | Yes |
| Exposure modes | Program automatic, Manual mode |
| Exposure compensation | ± 1/2EV |
| Date imprinting | No |
| Double and/or multiple exposure function | Yes |
| Flash | Integrated flash |
| Flash range | 0,4 to 2 Meter / 1.31 to 6.56 Feet |
| Tripod mount | Yes |
| Cable release thread | No |
| Self-timer | Yes, Self-timer function with 9 seconds lead time |
| Connection for camera strap | Yes |
| Power supply | 1x built-in battery |
| Size | 15 x 11,2 x 9,5 cm |
| Dimensions in inches | 5.91 x 4.41 x 3.74 inches |
| Weight | 457 Grams |
| End of production | 2023 |
| Production duration | 2 years |
| Estimated value / Used price | 93,28 Euro Estimate based on used prices of 30 offers (possibly with different scope of delivery and/or condition). As of May 18, 2026 |
| Average used price in the year 2024 | 91,47 Euro (98.50 US-Dollar) |
| Average used price in the year 2025 | 85,06 Euro (92.00 US-Dollar) |
FAQ about the Polaroid Now+
What film types are compatible with the Polaroid Now+ instant camera?
The Polaroid Now+ is compatible with both Polaroid i-Type and 600 films. i-Type films are designed for modern Polaroid cameras, while 600 films are the classic Polaroid format.
Does this instant camera offer manual controls?
Yes, beyond automatic settings, the Polaroid Now+ allows manual adjustment of aperture and shutter speed for more creative control over your photographs. This is accessible both via the device and the app.
Can I use the Polaroid Now+ with a smartphone app?
Yes, the Polaroid Now+ connects via Bluetooth to the Polaroid app. The app adds features like remote control, double exposures, and creative effects like light painting.
What are some of the key design features of the Polaroid Now+?
The Polaroid Now+ features a classic Polaroid design with rounded corners, reminiscent of older Polaroid OneStep models. It was available in several colors, including black, blue-gray, and white.
How many photos does a film pack contain for this model?
Each film pack for the Polaroid Now+ contains eight exposures, allowing for multiple shots before needing a replacement pack.