Reflx Lab is a Chinese company specializing in the development, manufacture and sale of photographic film and camera accessories. Founded in 2021 in Shenzhen, China by Zaishu, a former Zhiyun engineer, and Yongxiang, an e-commerce expert, the company quickly gained a reputation for its affordable and high-quality film products.
History
Reflx Lab’s first products, Reflx Lab 800 Tungsten and Reflx Lab 400 Daylight, were launched in early 2022 and were made from Vision3 cinema film with the Remjet layer removed. The company’s goal was to make film stock from the cinema world accessible to a wider audience by offering it at a lower price. This move corresponded to the growing “analog renaissance” and increasing demand for products for film photography.
Following the success of its initial offerings, Reflx Lab expanded its product range to include various film formats including 35mm, 120 and sheet film. The company also ventured into the field of bulk loading accessories and camera accessories such as light meters and flash units, further establishing itself as a comprehensive provider for film photographers.
Business Model
Reflx Lab’s business model revolves around rewinding films from reputable manufacturers into various formats. This approach allows them to offer consumers the same film used by professionals in the industry while maintaining competitive pricing. By eliminating the manufacturing process from scratch, the company can focus on sourcing high-quality film stock and making it available to a wider market.
