The Impossible Project 在“酷版”中推出了改进版的胶片。银色包装内是来自荷兰恩斯赫德工厂的最新版本即时胶片。
从现在开始，Impossible 计划每年春秋两季推出用于老式宝丽来相机的新即时胶片。
酷线率先登场，将所有 Impossible 即时胶片更新到最新状态。
这些胶片基于宝丽来后继者的最新配方和研究。
每包包含 8 张照片，售价约 20 欧元。包装完全重新设计，银色，印有“Keep Me Cool”字样。为获得最佳效果，胶片应存放在 5 至 10°C 之间。不得冷冻。
它们可在 The Impossible Project 的在线商店购买。当然，在纽约、维也纳和东京的 Impossible Project Spaces 以及所有 Impossible 合作伙伴商店（柏林、杜塞尔多夫、慕尼黑等）也有售。
用于宝丽来 600 和 SX-70 相机的 PX 胶片，PX 680 Color Shade Cool、PX 600 Silver Shade Cool、PX 70 Color Shade 和 PX 100 Silver Shade Cool，现已上市，PZ 版本将于 2012 年 4 月 26 日起发售。
Impossible 的官方新闻稿（英文）。
IMPOSSIBLE COOL FILM
THE NEW SPRING 2012 EDITION
NEW YORK April 19, 2012 - Impossible presents the inaugural launch of the new Impossible COOL film line.
New Impossible films will now be released bi-annually each year in Spring and Fall.
The Spring 2012 COOL line features all Impossible Color and Silver Shade film materials in their newest incarnations based on the latest findings and achievements in instant film development.
The colors of this season are based on warm tones creating dreamy images, with Color Shade films producing true colors and Silver Shade films delivering classic black & white images.
The COOL films introduce a new level and improved flavor of analog instant photography.
Photographers shooting the Impossible COOL film materials will experience a faster image development, more consistent image results as well as greatly reduced artifacts and irregularities.
Just like fine wine COOL films can be stored and enjoyed at every kind of temperature.
For optimized consumption it proves beneficial to store COOL films in the fridge around 5-10°C /41-50°F.
This guarantees and extends optimized performance and will help maintain the film's quality.
The COOL film line presents PX 70 Color Shade and PX 100 Silver Shade for Polaroid SX-70 camera models, PX 680 Color Shade and PX 600 Silver Shade for Polaroid 600 cameras.
For Image, Spectra and 1200 Polaroid cameras PZ 680 Color Shade and PZ 600 Silver Shade films will become available April 26.
The new COOL edition films being the new and upgraded standard of Impossiblefilm quality are available for EUR 20 / USD 23.49 film pack (8 images per pack) in the Impossible Project Spaces New York City, Vienna and Tokyo, all Impossible Partner stores and at shop.the-impossible-project.com
