FilmNeverDie IRO 400 - Info on the color film

FilmNeverDie is a photography film brand based in Melbourne, Australia. The company specializes in the production and distribution of analogue films. FilmNeverDie does not produce the films itself, but works with various producers. The range includes both color and black and white films in various formats and sensitivities.

Info and areas of application

The FilmNeverDie IRO 400 is a color negative film with a sensitivity of ISO 400. It is suitable for a variety of shooting situations, both in daylight and in difficult lighting conditions. Due to its high sensitivity, it can also be used indoors or in cloudy skies without a flash.

The film features vivid colors and fine grain, making it a good choice for landscape, portrait and street photography.

“IRO” is Japanese and stands for “color”.

Formats and cameras

The FilmNeverDie IRO 400 is available in 35mm format and fits most analog cameras that support this format. These include both single-lens reflex cameras (SLR) and rangefinder cameras (rangefinders) as well as many compact cameras. It is important to set the camera to the correct sensitivity (ISO 400) before loading film to ensure correct exposure.

Development and digitalization

The FilmNeverDie IRO 400 is developed using the C-41 process, a common process for color negative films. Developing can be done in most photo labs. After development, the negatives can either be ordered as prints on photo paper or digitized using a scanner. Various options are available for digitization, from simple flatbed scanners to professional film scanners.

Storage of film material

Unopened film rolls should be stored in a cool, dry place, ideally in the refrigerator. After opening, the film should be exposed and developed as quickly as possible to ensure optimal image quality. Developed negatives should also be stored in a cool, dry place, preferably in special archival cases to protect them from dust and scratches.