The Fujifilm Instax Mini Sanrio Characters is an edition of the Instax Mini Film*.
Sanrio is a company from Japan that mainly deals with the design and licensing of characters from Japanese pop culture. In this country, the most famous character is certainly Hello Kitty, but Sanrio has a whole range of these cute figures. Each year the company takes in a sum in the hundreds of millions, a portion of which comes from licensing to Fujifilm.
Part of that character from that was printed on the border around the image on this edition of Instax instant film.
The instant film can be used in all Instax Mini format cameras. There are ten images in a pack. Each picture has a differently designed frame.
