The Reto Project is a Hong Kong-based company that specializes in reviving analog photography. It has been in existence since 2018.
While many manufacturers have stopped producing film cameras, Reto Project focuses on revitalizing them and making affordable, well-fitted cameras. The company’s mission is to revive analog photography and bring fully functional film cameras to market that are accessible to everyone.
The Reto Project offers a selection of photographic films. Many of these films are based on materials made for Kodak’s motion picture production. Film canisters for storage are also offered under the Kodak brand.
The Reto Project offers several cameras, including the Reto3D, a 3D film camera with a three-lens design. This camera captures an object from three slightly different angles to create three half-frame photos. In addition to the camera, the company also offers an app called RETO3D that helps create 3D videos from the photos.
Another of the company’s products is the RetoUWS, a movie camera with an ultra-wide 22mm lens designed to capture every detail in the image. The camera is lightweight (only 68.8g) and slim in design, making it convenient to use as a pocket camera in everyday life.
Both cameras are designed for the 35mm format. Films are still made for this film format and there are photo labs that do the development of these films. Manufacturers like Kodak, Fujifilm, Lomography, Foma and Adox from Germany offer films for the 35mm format.
Reto also sells cameras under the Kodak brand. The cameras are manufactured by the company Sino Promise Group from Hong Kong/China and distributed under an agreement with Kodak Alaris under the legendary name.
