Presented in the elegant Eames shade “Elephant Hide Gray”, the Polaroid Now Generation 2 instant camera is a monument to the long-standing collaboration between Polaroid and the influential designers Charles and Ray Eames.
This limited edition camera embodies the timeless elegance of Eames’ design principles while reflecting the spirit of innovation that made the SX-70 camera a success. Combining classic analog functionality with modern technology, this instant camera features a subtle nod to Eames’ playful patterns and goes beyond its purely utilitarian purpose.
The Polaroid Now Gen2 takes razor-sharp images thanks to its precise autofocus system. Whether you’re taking photos during the day in sunshine or in the evening in cozy lighting, the camera ensures that your subjects are shown clearly and distinctly. And if it gets a little darker, no problem! The integrated flash provides the necessary brightness so that your shots turn out well even in poor lighting conditions.
Unleash your creativity: With the unique double exposure function of the Polaroid Now Gen2, you can let your imagination run wild. Combine two different subjects in a single photo and create unique, artistic images that are guaranteed to get people talking. Whether you overlay two portraits, merge an object with a landscape or simply experiment with different colors and textures – the possibilities are almost endless.
Perfect for selfies and group shots: Thanks to the practical self-timer, you can easily put yourself in the spotlight or take fun group photos with your friends and family. Set up the camera, activate the self-timer and position yourself in front of the lens – after just a few seconds you’ll be holding your very own Polaroid masterpiece in your hands.
The Polaroid Now Gen2 is equipped with a powerful battery that is charged via USB-C cable. This means you no longer have to buy and dispose of batteries, which is not only good for the environment, but also saves your wallet. The battery lasts a long time, so you can take lots of photos before you have to recharge it.
Films for the instant camera
The Polaroid Now Gen2 is compatible with Polaroid’s i-Type films, which are available in a variety of versions. Choose between classic color films, atmospheric black and white films or special editions with unique frames and designs. No matter which film you choose, you can be sure that your instant photos will be developed in just 15 minutes and offer an incomparable tactile experience that you simply don’t get with digital photos.
Our current recommendations: For colorful shots, we recommend the Polaroid Color Film for i-Type* color film, which is known for its vibrant colors and high image quality. If you prefer something classic, the Polaroid B&W Film for i-Type* black and white film is the perfect choice. It gives your photos a timeless charm and a special aesthetic.
Technical datasheet
| Attribute | Specification |
|---|---|
| Type of Camera | Instant camera |
| Film format | I-Type, Typ 600 |
| Film transport | Automatic |
| Film transport mechanism | Motor |
| Picture format | 79 mm x 79 mm |
| Focal length | 103 mm |
| Widest aperture | - |
| Minimum focus distance | 55 cm / 1.804 ft |
| Focus | Autofocus |
| Light meter | Yes |
| Exposure compensation | ± 1/2EV |
| Manual exposure settings | No |
| Date imprinting | No |
| Double and/or multiple exposure function | Yes |
| Flash | Integrated flash |
| Tripod mount | No |
| Cable release thread | No |
| Self-timer | Yes, Self-timer function with 9 seconds lead time |
| Connection for camera strap | Yes |
| Power supply | 1x built-in battery |
| Size | 15 x 11,1 x 9,4 cm |
| Dimensions in inches | 5.91 x 4.37 x 3.70 inches |
| Weight | 445 Grams |
FAQ about the Polaroid Now Gen 2 Eames Edition
What makes the Polaroid Now Gen2's images so sharp?
Its precise autofocus system ensures clear images, whether in bright sunlight or low-light conditions. The built-in flash further enhances picture quality in darker environments.
How does the limited-edition camera reflect the Eames design philosophy?
The camera's Elephant Hide Gray color and subtle design cues are inspired by Charles and Ray Eames' timeless elegance and playful patterns, reflecting their design principles.
Does this instant camera offer any creative features beyond standard photography?
Yes, it features a double exposure function. This allows you to combine two different images onto a single Polaroid print, opening up artistic possibilities.
What type of film is compatible with the Polaroid Now Generation 2?
It uses Polaroid i-Type film, available in various formats such as color, black and white, and special editions with unique borders and designs.
How is the power source handled in this model?
The Polaroid Now Gen2 is rechargeable via USB-C, eliminating the need for disposable batteries and promoting environmental sustainability.




