In 2010, Lomography bought the last master roll of an ISO 400 color film. It was produced by the Italian manufacturer Ferrania. Now, seven years later, Lomography launches the color negative film in 35mm format.
Due to the long storage, the colors are said to have intensified. Lomography promises vibrant hues and an X-Pro look, as known from slide films developed in C-41.
The 35mm film is developed in C-41 process and should be stored in the refrigerator below 10 degrees Celsius. The edition of the Lomography film is limited because it is no longer produced. A roll for 36 exposures costs 5.90 euros in the Lomography Gallery Stores. In the Lomography online shop, you pay about 5 euros per roll when buying in a bundle.
Lomography also still offers the regular Lomography Color Negative 400 (Amazon).
Recently, several new films have been introduced. Kodak presented a new edition of Ektachrome, Film Ferrania, the successor of the old Italian film manufacturer, announced a black and white film with the P30 Alpha, and the French company Bergger also launched a new black and white film, the Pancro 400.
As you can see, there is movement and life in the film market. One can hope that more films will be introduced in 2017 and perhaps also other cameras.
