Bad Kissingen, Germany. The company was mainly engaged in importing cameras and other photographic equipment from the German Democratic Republic (GDR) to West Germany. Until the reunification of Germany in 1990, Beroflex was the leading importer of Pentacon Praktica cameras in West Germany. The company also distributed ORWO films produced by the GDR subsidiary Agfa.
Beroflex was founded in 1969 by Heinrich Manderman and Herbert Köhler, who headed the company as managing directors. The aim of the company was to manufacture, trade, import and export photographic and photochemical products. In 1986, Beroflex generated sales of about 50 million German marks.
In the 1980s, Beroflex was a major player in the photographic industry thanks to its competitive prices, especially compared to its competitors from the Far East. The company had a catalog of over 850 products.
In addition to Pentacon products, Beroflex also sold other photographic equipment, which included flash units. The company was best known for its affordable telephoto lenses, such as the Far East-made Beroflex 5.6/300 mm, 6.3/400 mm, and 8.0/500 mm lenses. These lenses were often referred to as "mystery lenses" or "bags of wonder."
Beroflex also had its own brand, Beroquick, which was a renamed version of VEB Kamerawerke Freital's Beirette compact camera.
