In spring 2021, Polaroid introduced the Go, the Polaroid successor company’s smallest instant camera to date. This new model ushered in an era of miniaturization in instant photography without sacrificing the brand’s signature features.
History and design of the first model
The Polaroid Go is a direct successor to the popular Polaroid Now series, but with a focus on portability. With dimensions of just 105mm x 83.9mm x 61.5mm, it is very compact for an instant camera. The design pays homage to classic Polaroid models, with rounded edges and a minimalist interface. The camera is available in a variety of colors including white, black, red and blue to suit individual preferences.
Technical functions
Despite its small size, the Polaroid Go offers a variety of features that appeal to both beginners and experienced photographers. It has a built-in flash that can be deactivated if necessary to achieve a more natural exposure. The self-timer allows for group photos and selfies, while the double exposure function allows creative overlays of images.
A special highlight of the Polaroid Go is the integrated selfie mirror. This enables precise image composition for self-portraits and ensures that you are always the center of attention. The viewfinder is clear and bright, making it easier to focus on the subject.
Battery and sustainability
Unlike many other instant cameras that run on batteries, the Polaroid Go has an integrated battery. This can be charged via a USB cable and is enough for around 15 film packs. This is not only practical, but also more environmentally friendly.
Film format and image quality
The Polaroid Go uses a new, square film format designed specifically for this model. The images are smaller than other Polaroid cameras, but still detailed and sharp. The colors are vibrant and the contrast is balanced, resulting in a classic Polaroid look.
The film is automatically ejected once the image is captured. The development time is around 15 minutes, during which the image slowly unfolds on the film material. This process is part of the charm of instant photography and creates a unique experience.
