Color infrared films are very popular among lomographers, which is why Lomography is now releasing a film that produces this look, but without a filter
After the discontinuation of several films, including the Lomography X-Pro Chrome 100, Lomography is launching the LomoChrome Purple 400, a new film for medium format and 35mm cameras.
The Lomography LomoChrome Purple 400 is a color negative film with a sensitivity of ISO 400. The special thing about this film is the look it produces. It turns green into, as Lomography itself describes, a flaming magenta. This creates images that are reminiscent of surreal shots taken with a color infrared film (Kodak Aerochrome).
Unlike those films, however, no filter is necessary and, according to Lomography, strong sunlight is not necessarily required either. It is developed using the standardized C-41 development process. This development process is offered by most photo labs in Germany.
The Purple is available as a medium format and 35mm film (36 exposures).
As with the Belair X 6-12 and the smartphone scanner, the Lomochrome Purple 400 can currently only be pre-ordered. There is currently only a limited quantity (4000 rolls 35mm, 3500 rolls 120). However, there is an early bird discount. When purchasing five rolls, you get 5% discount, with ten rolls 10% and with fifteen rolls 15%.
Delivery is guaranteed in July 2013. The price for one roll of 35mm film is about 10€, for medium format film about 12€. They cannot currently be purchased individually, only in bundles. This is not a bargain, but compared to a real color infrared film, which is usually offered for over 30€ per roll, it is.
